Social Networking and Libraries by Nicole Grumkoski

Social media vs. Privacy??? How do libraries offer both open access while protecting the patron’s right to privacy? This reminds me of a popular children’s book series “Who would win?” Every child always wants to know which mammal, animal or bug will win the battle. Most social media such as Facebook, Flickr, Snapchat, etc. earn their profits from advertisements marketed on their websites. As we have all heard, social media websites do NOT sell your data, but they certainly are participating in targeted advertisement of their users. When the user clicks on the advertisement, the advertising company then has its own website tracker to ascertain the individual’s personal information. 

Computers are one of the many tools offered by libraries. Most libraries offer use of Microsoft programs and internet access. With open access, patrons can access social media websites during their session. One of the core elements of the American Library Association (ALA) confidentiality statement, “We protect each library user’s right to privacy and confidentiality with respect to information sought or received, and resources consulted…” (Griffey, 35). Protecting the patron’s right to privacy when utilizing a library computer to access social media websites is nearly impossible. Libraries cannot control the algorithms used by social media companies.

Now when it comes to minors, many public and school libraries have opted to limit the use of social media websites and have installed filtering software in order to protect the privacy of those minors. Unfortunately, children are especially vulnerable to bullying, peer pressure and predatory behavior through social media. Most would agree protecting the privacy of our children far outweighs their need for open access. 

So, what do we value more, privacy or open access? Offering patrons access to computers is a fundamental service needed for our patrons that do not have access otherwise. These patrons are typically the lower income population. Social media companies are looking to profit, and they will continue to develop new algorithms to increase their bottom line. Libraries do not have the resources or the budgets to beat back the tech giants of social media companies. Libraries should post guidelines near the computers and online, clearly stating what software they have access to AND a disclaimer regarding the limitations on the protection of privacy when utilizing social media or websites that collect personal data. Browser beware!

Despite the drawbacks of protecting the privacy of social media users, people are and will continue to participate in social media, oftentimes multiple platforms. You don’t need a computer to access social media, just look down at your smartphone and you can be connected immediately. Libraries can increase their visibility in the community by having their own social media page(s). Flyers and mailers have been replaced with digital connections providing information about the library, resources offered and program calendar. Social media posts can use links and QR codes to direct their patrons to their online library, databases, calendars, and even signups for specific programs and meetings. 

 

Works Cited:

Griffey, Jason. “Social Networking and the Library.” Library Technology Reports, vol. 46, no. 8,

American Library Association, 2010, p. 34–.