This article is an analysis of how academic libraries use the social media platform Instagram. Sixteen of the University of Idaho’s peer institutions were used in this study over 6 months. There were also 6 categories used to determine the Instagram accounts a success.
These categories are crowdsourcing, humanizing, interacting, orienting, placemaking, and showcasing.
It was found that showcasing posts took more than 50% of all total posts. With the most posts, showcasing received less amount of likes and interaction. Only 29% of posts had comments.
The authors suggested that libraries should post a variety of content to try to reach all the needs of patrons.
Social media is a fast and easy way to communicate with patrons. It is also beneficial for libraries to have a space to post and highlight their unique features, services, and events.
Doney, Jylisa, et al. “Likes, Comments, Views: A Content Analysis of Academic Library Instagram Posts.” Information Technology & Libraries, vol. 39, no. 3, Sept. 2020, pp. 1–15. EBSCOhost, https://doi-org.ezproxy.palomar.edu/10.6017/ital.v39i3.12211.
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